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Shea Radiance Hits Target

The brand, which was released in Target stores last week, uses sustainable packaging.

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By: Jamie Matusow

Editor-in-Chief

On Sunday August 19th, beauty product company Shea Radiance celebrated its launch in Target stores with a party at the Historic Oakland manor in Columbia, MD. The shea butter beauty brand honored its Maryland roots by welcoming designer Korto Momolu of Project Runway fame and Myleik Teele of CurlBox, government and Target officials, professionals, media, local supporters as well as friends and family.

Shea Radiance is a community oriented brand featuring fairly traded shea butter with sustainable packaging, redirecting 10% of all proceeds to women’s co-ops in Nigeria. To read more about the brand’s innovative packaging see this Beauty Packaging online exclusive.

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